This story, which involves a digitally-recorded video of three teens throwing a 32-ounce soda on a girl working the window at a Taco Bell drive-thru, is a newer iteration of cyberbullying which we’re seeing more often. The boys posted the video on YouTube, which led to repeated embarrassment and humiliation for the girl. She was bold and savvy enough to discover the identity of the boys and report them to law enforcement – which deserves commendation. I only wish that the punishment handed down by the judge was better conceived. I think that shaming in general can be highly-effective when dealing with real-world wrongdoing simply because we care a great deal about our social standing and the way that we’re perceived by others. I just don’t know if shaming is an effective sanction when dealing with online harassment because the culture as a whole hasn’t collectively shunned and denounced the act (like the real-world offenses of child abuse and rape have been denounced). There is not really any negative stigma associated with cyberbullying in our society, and so shaming is not the best punitive option.